Stylish Brochures on Polished Concrete...

It's been a really rewarding couple of weeks with another big job finished ... a series of 3 brochures for Concrete Resurfacing Systems. Two 4pp and one 6pp folded to A4, all printed on 350gsm with a matt laminate finish. So they look and feel sturdy, and should survive their environment. A huge THANK YOU to Natalie from Eastern Press who's patience from start to finish was endless!

Toby from CRS wanted to try and showcase as many of their photos/jobs as possible and it was quite a challenge organising the photos and placing them in the correct brochures, but we got there in the end. Thanks Toby for your persistence!

I find it funny the diversity this role brings - juggling different projects and clients. In the last month I've worked in a variety of industries including Polished Concrete, Photography, Bridal Wear, Personal Training, Party Theming and Hospitality, to name a few. Yes, never a dull moment! It's very satisifying to see a job printed or a website go live.

Here's a snap shot of the brochures....

Angela Marcuccio website redesign

With Christmas just around the corner and another year coming to an end I've managed to wrap up some exciting projects before chilling out to enjoy a quiet family Christmas.

One project I'd particularly like to mention is a website redesign for Angela Marcuccio Bridal Couture, launched yesterday. Angela had a gorgeous video created by Helm Communications in collaboration with Arterium Creations. Together they produced a beautiful, classic and timeless video. If you're a fan of everything romantic and truley dreamy, I highly recommend a look :-) View video and even if you're not it's still well worth a look!

The campaign also covered a reshoot of Angela's collection photos to reflect the classic, clean look of the video which are included in the new website.

To reflect the "new look and feel" we have toned down the use of burgundy and created more white space. The menu has been moved from the left side of the screen to run horizontally across the top of the page, providing the extra space needed in the body of the website to showcase the beautiful new collection photos and bride photos. A new page for "Media" has also been added to include updates on Angela's latest events, magazine layouts and any other news.

In particular I'm very happy with the new layout of the "Brides" page which features a collage of  each brides photos on the one page making it quick and easy to view.

Personalised Christmas Cards

This year I had the pleasure of creating personalised Christmas Cards for Duet Images. Vanessa had the brilliant idea of offering an exclusive range of Christmas cards that included a family photo on the front and personalised message on the inside.

I was inspired to design a series of cards with different illustrations and colour themes in portrait and landscape. I then provided the layered Photoshop files to Vanessa to she could insert each family photo on the front and send them off to her Lab for printing.... Brilliant!

Here is an image taken by Vanessa of the printed sample cards.

Time to reflect...

It's been a busy couple of months and extremely rewarding working with a number of new clients on their exciting business ventures and designing logos, stationery and websites.

In particular I've enjoyed working with the dynamic and extremely organised owner of Meko Creations. A husband and wife team, who have a strong passion for party theming, entertaining, baking and anything creative. I couldn't ask for a more perfect subject matter really!

Armed with a clear and detailed brief that included examples of likes & dislikes and what the logo should reflect - retro style, definately no pink or too cutesy - I was inspired by photos of beautifully decorated cakes & cookies and eligantly set party tables from their blog.   

The first concept that was clear to me from the start was that the name "Meko" needed to be in an eligant, decorative, script style font. In particular I pictured long curling tails on the "M" and this was the starting point. From there I expanded on one of the examples given that the text could be framed by a stamp like border, and to somehow incorporate stripes, which were on the "like" list. Not quite satisfied with this I decided to work on another idea I had from the begining - to incorporate a cake stand in with the name.

With a number of options the process of elimination and final colour choice was tricky and just when we thought we had it, seeing it placed in a mock-up business card we realised it was just too bland and didn't lend itself to the many senarious it needed to be used in. I've learnt over time that an important step in creating a logo is to actually place it into a business card or letterhead layout with dummy text to see if it works. It might take a bit more time but is well worth the effort.

At that point Edwina had the brilliant suggestion to combine the 2 concepts, cake stand & stripes into the one logo. I often say to my clients to keep in mind that elements from one logo concept can be combined with others and in this case it turned out to be the perfect solution.

So together I am very pleased to say we have created a logo that not only they love and can truly own, but a logo I have the satisfaction of saying I'm 100% happy with and proud of. Thanks guys!

Here's the end result -  Meko Creations - the logo...